Slow the Flow, Save H2O logo over a garden hose and sprinkler head

Turning drought awareness into everyday action.

Overview

Slow the Flow is a Utah water conservation initiative helping residents understand the ongoing drought and act on it at home. From 2022 to 2024, I designed billboards and web banners, then directed organic social videos plus mixed-media animations that pair expert tips with motion graphics.

The Challenge

After years of drought and then a record snowpack winter, many Utahns assumed the water problem had passed. Conservation messaging was also wearing thin, and Utah is still a desert where precipitation isn’t promised.

The Idea

Keep the message fresh by making it responsive. Billboards and web banners adapted to the season and drought conditions, and a “Real Experts” video series paired water conservation experts with mixed-media animation so tips felt practical and approachable.

Year
2022–2024
Role
Art Director
Services
Concept DesignAnimation Graphics

Billboards

Slow the Flow billboard reading Save for the Future, Water Less Today
Additional Slow the Flow billboard message variations

Webpage & Banners

Slow the Flow website shown on a desktop monitor
Slow the Flow web banner ad variations

Social Media Videos

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Additional Slow the Flow sponsored social videos shown on phone mockups
Utah Trail Network EDTIF Explainer