Walk & Roll Challenge logo over a bicycle, promoting sweepstakes prizes

Reimagining the Walk & Roll Challenge.

Overview

The Walk & Roll Challenge is a Safe Routes Utah program that incentivizes kids to walk, bike, or roll to school. In 2019, I designed a new logo and visual identity for the program. Over the years, I carried that look and feel across posters, banners, and a promotional video.

The Challenge

The program’s old challenge, Walk More in Four, ran only twice a year. For 2019 it became a challenge every month of the school year, which meant holding kids’ attention far longer and including students who ride buses or live in rural areas.

The Idea

Retire the old name and look for something that welcomes everyone. A new logo and identity built around “walk and roll,” carried across posters, banners, flyers and a promotional video.

Year
2019–2026
Role
Senior Art DirectorGraphic Designer
Services
Logo & Identity DesignCollateral DesignVideo ConceptingCasting & Wardrobe

Logo Redesign

BeforeWalk More in Four Challenge logo: a calendar icon beside heavy gray type
AfterWalk & Roll Challenge logo: rounded hand-lettered type with a walker and scooter rider built into the letters

Posters

Before

After

Walk More in Four poster: walk or bike to school, win sweet prizes
Walk & Roll Challenge poster on orange with a bike
Walk & Roll Challenge poster on blue with a scooter

Progress sheet

Before

After

Walk More in Four flyer, front of the progress sheet
Walk More in Four track-your-progress chart, back of the sheet
Walk & Roll Challenge flyer, front of the progress sheet
Walk & Roll Challenge track-your-progress chart with nine monthly calendars, back of the sheet

Promotional Video & Materials

Walk & Roll Challenge feather flags and posters outside a school entrance
Stay Out, Stay Alive Beat the Street