Beat the Street logo over pixel-art and 3D game-style scenes for the K-3 and 4-6 programs

Evolving the Beat the Street safety assembly program.

Overview

Beat the Street is a Safe Routes Utah pedestrian safety assembly for elementary students, split into two programs for grades K-3 and 4-6. I refreshed the look of both assemblies, introduced new characters and rural-focused content, and led the creation of countless videos across both programs including virtual Spanish presentations when COVID moved learning online. Alongside the videos, I designed supporting handouts, coloring books and various promotional materials.

The Challenge

Beat the Street assemblies return to the same schools year after year, and a presentation that never changes loses its audience. The program needed to keep kids engaged, speak to rural communities, and keep teaching when COVID moved learning online.

The Idea

Keep the worlds kids already know, the Alien assembly for K–3 and the Fortnite assembly for grades 4–6, and refresh everything around them: new settings, characters, sounds and videos, new content on crossing guards and pickup zones, rural-specific slides, and virtual Spanish presentations.

Year
2021–2026
Role
Senior Art DirectorGraphic Designer
Services
Presentation DesignVideo Concepting & ProductionCasting, Wardrobe & PropsCollateral Design

Grades K-3 Assembly Presentation & Educational Videos

Beat the Street K-3 assembly presentation projected on stage
Storyboard stills from the Beat the Street K-3 educational videos

Grades K-3 Assembly Workbook & Stickers

Beat the Street K-3 activity workbook
Beat the Street K-3 sticker sheet

4-6 Assembly Presentation & Educational Videos

Beat the Street 4-6 assembly presentation projected on stage
Storyboard stills from the Beat the Street 4-6 educational videos

4-6 Assembly Workbook & Stickers

Beat the Street 4-6 activity workbook
Beat the Street 4-6 sticker sheet

Beat the Street Virtual Spanish Language Presentations

Beat the Street Virtual Spanish Language Presentation, Grades K-3 Grades K-3 · Watch on YouTube Beat the Street Virtual Spanish Language Presentation, Grades 4-6 Grades 4-6 · Watch on YouTube

Beat the Street K-6 Coloring Books

Beat the Street English-language coloring book
Beat the Street Spanish-language coloring book
Walk & Roll Challenge Pedestrian Myths