Art Direction
Simplifying a tax incentive program through animation.
Overview
EDTIF is a Utah economic development program offering post-performance tax credits to businesses that create high-paying jobs and invest capital in the state. I concepted and designed two animated videos for the Governor’s Office of Economic Opportunity (GOEO, now GOED), breaking down how the program works in a clear, visually engaging way to help both businesses and the public understand a fairly complex policy tool.
The Challenge
EDTIF offers post-performance tax credits to companies that create high-paying jobs, but it’s a complex policy tool that businesses and the public rarely understood. The client wanted to explain it to taxpayers and business owners alike.
The Idea
A motion graphics explainer that turns the program’s mechanics into a simple, visual story. I concepted the look and feel and designed every graphic for our animator.
- Year
- 2024–2025
- Role
- Senior Art Director
- Services
- Visual DirectionAnimation Graphics
