Larry H. Miller Megaplex Theatres popcorn buckets, drink, movie clapperboard, and tickets on a purple background

Building a mini Larry H. Miller’s Megaplex for Junior Achievement City.

Overview

Junior Achievement City is an experiential learning facility where elementary students spend the day running simulated businesses. As a sponsor, Larry H. Miller needed a Megaplex storefront in the space, so I led the design of a scaled-down, fully functional booth where kids work as theater employees for the day.

The Challenge

Junior Achievement City gives 5th and 8th graders a day running a miniature economy. Larry H. Miller’s Megaplex storefront was a brand-new, unbuilt space that had to teach career skills, work as a real business, and tell the company’s “Enriching Lives” story.

The Idea

A scaled-down Megaplex where students staff the concession stand and sell tickets to a short film. I led the design of the exterior signage and marquee, concession wall sign, film strip, and mission, values and heritage graphics.

Year
2022
Role
Associate Art Director
Services
Experiential DesignEnvironmental Design

Photos

The Megaplex booth interior, with a lit marquee reading Now Showing Junior Achievement above a red carpet
Two movie poster displays mounted on the booth's purple wall
A single movie poster display mounted on the booth's yellow and teal wall
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